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 A few our Brand Builders traveled out west for a sport many in our area don't know much about (yes, even the Moonies are learning new things every now and then), the official sport of Profesisonal Bull Riding. And what better place to host the event then, Las Vegas, the "city of luck." Jack Daniel's sponsors PBR and a few riders including Aaron Roy, Beau Hill and Rocky McDonald.
"I came out to Vegas knowing a lot about Jack Daniel's and nothing about PBR. I can now say, I'm a huge fan and learned a lot," Moonie, Kathleen Smith said.
Besides having the opportunity to watch the riding each night, Red Moon managed the Jack Daniel's experience, making sure to keep all the Cowboy and Cowgirls under control. Samples of Jack Daniel's Tenessee Honey and our new Ready to Drink pre-mixed cocktails were given out to anyone over 21. Our mobile distillery tour was there to educate the consumers on how we make our whiskey and all the special treatment that goes into making such a fine brand. As usual, Kathleen, our MC gave away t-shirts, hats and other great giveaways to consumers willing to play trivia. The Jack girls entertained JD fans with dancing and free pictures.
It was great getting a few members of our team together to spend the weekend in the desert. Well… not really but we were pretty close to it. Next on the agenda: Pomona, CA for NHRA Drag Racing. Stayed tuned for an update! |
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