Sport Marketing Activation

Taking 

Mello Yello has been providing 

Activation

Tour Management

​

Sponsorship

Branding

Partnership

Solution

A winning sponsorship opportunity with big fans and big goals.

Our Solution

​

Red Moon designed and created a custom 49,000 Square foot activation that took place during the CIAA Fan Fest at the Charlotte Convention Center in order to reach the community at scale. This activation included health screenings, a photo opportunity, giveaways, and a chance to win an all-inclusive VIP trip to the BET Experience in Los Angeles.

Overall the activation was a huge success. Novant Health was able to reach their goal of reaching thousands of fans, creating brand awareness of the Novant Health brand and its services and most importantly giving back to the community.

​

Results

1500+

Attendees Reached

900+

Photos Taken

500+

Health Screens

1

All-inclusive trip to the BE Choice Awards in Los Angeles