Red Moon Marketing


The 2013 Cub Cadet Test Drive Experience has come to an end after a successful second year of activations. The program began with Red Moon last year and only set the standards for another great season in the future. To fully understand the increases and advancements the program has made, a look back to 2012 is important.

The 2013 program had 209 events, while the 2012 Test Drive Experience completed 52 activations. The 2013 program visited states all across the Southeast, Northeast and Midwest, many being unknown territory that wasn’t reached in 2012.

The Test Drive Experience gives potential customers the unique opportunity to handle and test the products before making a purchase decision.

It's a great feeling when we have customers test drive, then buy.  Educating customers on the benefits of Cub Cadet’s innovative products while letting them get a hands on feel for what Cub offers is proving to be beneficial. We talk the talk and the Cub's walk the walk,” David Ferrise said.

Ferrise, a Red Moon Brand Ambassador has worked on the Test Drive Challenge since 2012 and has been able to see the program develop in the past two years.

Looking back to last year, we've definitely grown and have been able to make many more Cub impressions on customers,” Ferrise said.

This year’s Test Drive Experience assisted in over 6,000 test drives and has helped play a major role in continuing to strengthen the Cub Cadet brand. Red Moon is proud of the success the program has achieved and honored to work with a brand like Cub Cadet.