Red Moon Marketing



BKT has selected Red Moon Marketing as its official experiential agency to manage and coordinate all promotional activities related to BKT’s role as official and exclusive
tire manufacturer of Monster Jam.  The primary objective of the collaboration between the two companies is to guarantee a widespread and constant presence on site during Monster Jam events as well as timely and effective organization.


Carl Casalbore, President of BKT TIRES USA, Inc., is excited about this partnership, “This new partnership will certainly increase BKT’s brand awareness in North America. Red Moon Marketing and BKT share the same driving force and initiative, which will turn into a successful and profitable cooperation. To achieve these results, Red Moon Marketing will act with the perspective of a medium-to-long-term brand strategy that is consistent with the manifold marketing activities underway in the rest of the world.”


Jim Bailey, President of Red Moon Marketing, commented, “Over the next few years, BKT’s sponsorship of Monster Jam will reinforce across the North American market its position as the world's leading manufacturer of off road tires. Red Moon is honored to be part of this effort and look forward to a successful partnership for years to come."


Red Moon Marketing will serve as the central point of coordination between Feld Motor Sports, promoter of Monster Jam, and BKT handling all initiatives connected to the Monster Jam competitions, from managing public relations to organizing the events and sponsorship activities outside the arenas.