Red Moon Marketing


Red Moon Marketing took Georgia by storm to spread the good word about Mello Yello.  We hit the Atlanta Dragway with refreshing samples of this delicious citrus soda for fans and thirsty consumers.  Fans lined up all around the Power House for autographs from the women drivers of the NHRA and to check out the Mello Yello activation site.  Our  Mello Yello team was ready for the Driver's Meeting where the brand manager for Mello Yello delivered the great sales results for the first year in NHRA.


On top of some Mello Yello sampling over at the Dragway, we also set our sights to Commerce, GA.  There we gave Walmart shoppers a chance to meet with drag racer, Courtney Force.  She was signing autographs and taking pictures with fans along side her NHRA TRAXXAS Funny Car.  The Red Moon team helped fans start their engines with the action-packed drag simulator.  To commemorate the great experience, fans received free green screen photos.  These were such exciting activations that Georgia is definitely on our mind!