Red Moon Marketing


Something is in the water here at the Red Moon office and everyone has baby fever; however, no showers need to be thrown yet, just a celebration to end a great month for Red Moon and one of their newest clients, Britax.

A great team of Moonies was complied to hit the roads yet another time to plan and execute Britax events all across the country to promote the Britax brand appearance in the new movie, What to Expect When You’re Expecting. Life on the Moon has been busy for the past few months preparing and embarking on a fun tour in which Britax fans across the country know as, “Expect Greatness National Tour.” With over 40 events all across the country and a stop in Canada, Red Moon has been educating consumers about the safety of Britax car seats and strollers as well as promoting the popular movie. Events were held at Destination Maternity stores across the country, independent retail shops, festivals, movie theaters and more. Red Moon designed and managed fun and exciting games that gave consumers the chance to win Britax products.

Kathleen Smith, who has been with Red Moon for over a year, was certain that the stroller derby was the most popular game. “People stuck around all day to participate. The big ticket prizes were so huge that if an event participant didn’t win in one game, they’d try again in another,” Smith said. 

As the “Expect Greatness National Tour” comes to an end, the crew returns to Charlotte with plenty of time to share stories and wrap up their Britax national tour experience. 

“This past month has been an awesome experience. It’s always a great feeling working with a new client and starting a project from the ground up. We appreciate the time we shared with the Britax employees and brand fans across the country” Smith said.