Red Moon Marketing


After a great few days off, Red Moon was at it again and vowed to start off 2013 in a big way. With three separate activations and three separate clients, Red Moon took over 2nd Avenue in downtown Nashville. With over 10 team members, two tour trailers, sampling and photos, the team stayed busy from start to finish.

“It was great having the entire team together. It’s rare to have three separate clients and three teams working side by side at an event,” said Red Moon team member, Seth Wyatt.

Each year, Nashville closes off a portion of the downtown area to traffic and opens it to pedestrians for a little fun to kick off the New Year. Vendors, musicians and food trucks offer fun and entertainment to Music City locals and tourist from around the world.

Jimmy Harte, Red Moon Marketing Senior Vice-President, led the Coca-Cola team in Nashville. “ Our activation footprint was great and having El Jimador and Jack Daniel’s as our neighbors wasn’t too bad either,” he laughs. “ We distributed  thousands of samples of Coca-Cola, Diet Coke, Coke Zero and Sprite to thirsty revelers. We also had great conversations with folks regarding the Coca-Cola Recycle and Win program in Nashville,” Harte said.