Red Moon Marketing


Red Moon’s gas tank is full this coming year with a new program and a new sponsorship that is sure to make an impact on the race world. It was announced recently that Coca-Cola has extended its contract with NHRA and named Mello Yello as the title sponsor beginning in 2013.

To power this new relationship, Red Moon has been selected as the agency handling the program and event activation across the United States at every NHRA race.

The NHRA Red Moon team immediately went into overdrive and introduced the new Mello Yello partnership to fans during a weeklong activation in Indianapolis at Lucas Oil Raceway in September. The goal for the weekend and all through the season next year - that every NHRA fan experiences the taste and excitement of Mello Yello.

Currently Red Moon is preparing for 2013 and the busy year that lies ahead with the first race in Pomona, CA in February.  If you’re headed to a race next year look for a crew with big smiles on their face interacting with fans and grab a taste of the best citrus beverage in the world, Mello Yello.