Red Moon Marketing


Ready, set, go was Red Moon’s motto all weekend during their time at the Bristol Motor Speedway. High excitement and energized race fans made for busy days at the Jack Daniel’s Experience keeping Red Moon whiskey experts on their toes all day.

 Kathleen Smith, Jack Daniel’s traveling Emcee spent her second year at the track and had much to say about her experience in Bristol, “Race fans are some of the best people to interact with… they love Jack Daniel’s and they love being entertained which is the best audience when I’m on the microphone, Smith said.

The Jack Daniel’s set up looked a little different this year with the tour trailer facing the track creating more of a hang out atmosphere for race fans, “ Our set-up was right next to a stage that played live music almost all day. It was great since it was the most popular spot to be we had a lot more action inside the tour as well as underneath the tent and at the bar,” Smith said.

Kevin Sanders, the barrel master came from Lynchburg with a truck and trailer filled with barrels, selling all but four in the first day. Red Moon spent their time inside the tour educating consumers about the whiskey they love to drink as well as entertaining the rambunctious race fans with giveaways.  

The team arrived into to Charlotte with big smiles and sore feet, already prepping for the next adventure aboard the Jack Daniel’s Experience.