2024 Fall Internship Program - Digital Marketing
The digital marketing internship program is a paid, part-time, in-office 10-12-week internship where you will learn and apply digital marketing practices and get paid to build a portfolio working on real client projects.
As a Digital Marketing Intern, you will be part of the digital team at Red Moon Marketing and get hands-on experience with premier clients. The client list includes The Coca-Cola Company, Coca-Cola Consolidated, and various other Coca-Cola bottlers, Brown-Forman Beverages Worldwide (Jack Daniel’s, Woodford Reserve, Old Forrester, Finlandia, Korbel Champaign, and Ford’s Gin), Procter & Gamble, Harris Teeter, Novant Healthcare, Huber Engineered Woods, Zaxby’s, and Husqvarna.
During your time at Red Moon Marketing, you will get experience setting up, optimizing, and managing media campaigns, including Paid Social, programmatic, and/or paid search. You will also learn the best copywriting and ad design practices. The ideal candidate is eager to learn all things digital marketing and excited to execute media campaigns.
Upon completion of this internship, you will walk away with a strong understanding of how digital media is bought and sold and how to plan, build and execute campaigns for some of the biggest brands in the world.
About Red Moon Marketing:
Red Moon was founded in 2002 on the principle of providing great client service and building lasting relationships. These principles are still in place today and continue to lead the growth of Red Moon and its clients. Inside Red Moon Marketing, you will find a family-oriented culture that is built on teamwork, open and honest communication, responsible leadership, and a high level of client service.
Responsibilities:
Document and attend client meetings
Attend and contribute to brainstorming sessions
Design and create basic ad copy and creative
Set up campaigns and learn how to optimize them
Create internal and external presentations
Work hand in hand with account supervisors to bring ideas to life
Maintain effective relationships with both internal and client teams
Analyze opportunities and make sound recommendations
Build strong, positive relationships with media reps and vendors
Keep up with the latest trends in advertising, and other client-related industries
Attend and participate actively in relevant team, agency, and client meetings
Be an active participant in idea generation, brainstorming, and creative thinking
Grow knowledge of media strategies, ad networks, and emerging digital marketing technology
Be a positive, motivating member of the team
Bring new ideas to the team and champion the use of digital tools, and optimizations to deliver best-in-class marketing campaigns
Qualifications:
Previous internship experience preferred but not required
Strong organizational skills to effectively manage multiple projects at a time
Knowledge of the media landscape — with a special focus on digital
Comfortable using excel to analyze data and the ability to create graphics, pivot tables, and use excel formulas such as VLOOKUP and concatenate is a must
Comfortable using and learning design software such as Canva, Photoshop, and Illustrator
Excellent interpersonal skills, demonstrating energy and passion for the work
Effective problem-solver and generator of innovative solutions
Focused on delivering great work, no matter project size or complexity
Willingness to learn new software and technology platforms
Experience with HubSpot a plus
Proficient in Microsoft Office applications
Willing and able to help with experiential marketing events on occasion
10% Traveling Required
Additional Digital Activation Intern Program Info:
Office Hours: M-F 9:00 am - 5:30 pm
Items provided: Laptop
Employment Type: Digital Marketing Intern
Duration: 10-12 Weeks
Part-Time: Approximately 20 Hours Per Week
