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Associate Director, Digital Activation

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Job Overview:

Red Moon Marketing is seeking a dynamic and experienced Associate Director, Digital Activation to lead a team of coordinators and managers. The role will focus on managing digital marketing campaigns across various platforms such as Meta, The Trade Desk, YahooDSP, LinkedIn, and others. As an integral part of our leadership, you’ll help drive digital strategy and execution for a range of clients, ensuring superior customer service and innovative marketing solutions.


Key Responsibilities:


Team Leadership:

  • Directly manage and mentor a team of digital activation coordinators and managers, fostering a collaborative and high-performance environment.

  • Provide ongoing coaching and development to ensure team members meet performance goals and grow professionally.


Digital Strategy & Execution:

  • Support the Managing Director in crafting and implementing digital strategy from both an internal and client-facing perspective.

  • Lead the team in planning, executing, and optimizing campaigns across major advertising platforms.

  • Drive research and recommendations for strategic marketing plans tailored to client goals.


Client & Vendor Relationship Management:

  • Cultivate and maintain strong relationships with clients, technology partners, and vendors to ensure seamless campaign delivery and digital activation.

  • Effectively communicate essential product knowledge, features, and benefits to consumers, tailoring messaging to fit the brand's voice and objectives.


Campaign  Analysis & Optimization:

  • Oversee campaign performance, providing actionable insights and recommendations for continuous improvement.

  • Stay abreast of industry trends, emerging digital marketing technology, and advancements in media strategies to enhance program effectiveness.


Operational Excellence:

  • Ensure clear, professional, and timely communication with clients and internal teams, providing essential feedback and updates on campaign performance.

  • Commit to delivering exceptional customer service and continually seek ways to improve program execution.


Agency Collaboration & Development:

  • Actively participate in agency and client meetings, contributing insights and  feedback to support broader agency goals.

  • Serve as a positive and motivating influence within the team and broader agency, promoting a culture of collaboration and innovation.


Qualifications:


Experience: 5+ years in digital marketing, with a focus on managing teams and executing multi-channel campaigns.


Skills: Proven expertise in digital advertising platforms (The Trade Desk, Meta, LinkedIn, YahooDSP, Google Ads) and a deep understanding of media strategy and emerging digital technologies.


Communication: Strong written and verbal communication skills, with a professional, client-centric approach.


Leadership: Demonstrated ability to inspire, mentor, and lead a team, balancing guidance with autonomy.


Commitment: Strong dedication to delivering exceptional customer service, with a continuous improvement mindset.



Why Join Us?

At Red Moon Marketing, you’ll join a forward-thinking team dedicated to driving impactful digital campaigns for diverse clients. We value innovation, collaboration, and a relentless pursuit of excellent customer service. If you're passionate about digital marketing and ready to lead a team in a supportive, growth-oriented environment, we encourage you to apply.


Red Moon Marketing is an equal opportunity employer and values diversity in its workforce.


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