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Zaxby’s and Red Moon collaborated with the Atlanta Falcons for a Fall Football Tour. The activations were present at all Atlanta Falcons home games, and two University of Georgia home football games.


A Signature Experience

Zaxby's showcased their new mobile app through interactive events at football games, with games and giveaways to best promote their brand.


To increase users of Zaxby’s mobile app and to create lasting relationships with prominent teams to promote Zaxby's brand image.

The Results

Red Moon Marketing accomplished their goal of strengthening Zaxby's partnership with the Atlanta Falcons and creating a new collaboration with the University of Georgia. Their innovative physical and digital gamified activations proved to be successful in attracting thousands of football enthusiasts to download the new Zaxby's mobile app. This led to a significant number of coupon redemptions, as well as the acquisition of numerous new customers.

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