During the 2022 football season, The Coca-Cola Company and Red Moon Marketing worked together to create engaging activations at NFL and university football games across the Southeast United States. These events aimed to engage football fans with interactive experiences and increase brand awareness, trial, and sales of Coca-Cola Zero Sugar.
The Coca-Cola Company
fall football tour
memorable activation experiences for football fans across the south east
to expand awareness, drive consideration, and increase purchase intent among university and professional football audiences.
By designing and implementing a custom 360 video booth and sampling stations, Red Moon Marketing was able to create a unique and immersive experience that drew in thousands of people to try Coca-Cola Zero Sugar. This allowed football fans and supporters across the Southeastern US to fully engage with the product and enjoy a premium Coca-Cola Zero Sugar brand experience.