Together with Husqvarna Group, we set out to increase brand recognition, generate interest, and establish sales opportunities for Husqvarna Automower® Robotic Mowers in residential and commercial markets. In 2023, the program expanded to include the new flagship CEORA® robotic mower designed for large commercial properties. Our tailor-made marketing strategies have included event planning, event activation, brand marketing, targeting media, video production, and lead generation initiatives.
PROJECT OVERVIEW
Husqvarna Group
sustainable lawn care
The Husqvarna Automower® and the all new CEORA® bring a new meaning to lawn and turf care.
OBJECTIVE
to increase awareness, consideration, and purchase intent of the Husqvarna Automower® robotic mower, and CEORA® while educating people about the benefits of battery-powered, autonomous robotic mowing.
the results
Husqvarna Group consistently achieves favorable outcomes through the adept utilization of event and digital marketing by Red Moon Marketing. The formation of partnerships with a variety of events including Home & Garden Shows, PGA Golf Tournaments, and Local Community Festivals enables Husqvarna to effectively interact with its desired audience on a large scale. Furthermore, digital marketing efforts expand the company's targeted reach by utilizing social media channels such as LinkedIn to stimulate purchase intent and initiate sales discussions with decision makers at the enterprise level.
