Together with Husqvarna Group, we set out to increase brand recognition, generate interest, and establish sales opportunities for Husqvarna Automower® Robotic Mowers in residential and commercial markets. In 2023, the program expanded to include the new flagship CEORA® robotic mower designed for large commercial properties. Our tailor-made marketing strategies have included event planning, event activation, brand marketing, targeting media, video production, and lead generation initiatives.
PROJECT OVERVIEW
Husqvarna Group
Sustainable Lawn Care
The Husqvarna Automower® and the all new CEORA® bring a new meaning to lawn and turf care.
OBJECTIVE
To increase awareness, consideration, and purchase intent of the Husqvarna Automower® robotic mower, and CEORA® while educating people about the benefits of battery-powered, autonomous robotic mowing.
The Results
Husqvarna Group consistently achieves favorable outcomes through the adept utilization of event and digital marketing by Red Moon Marketing. The formation of partnerships with a variety of events including Home & Garden Shows, PGA Golf Tournaments, and Local Community Festivals enables Husqvarna to effectively interact with its desired audience on a large scale. Furthermore, digital marketing efforts expand the company's targeted reach by utilizing social media channels such as LinkedIn to stimulate purchase intent and initiate sales discussions with decision-makers at the enterprise level.
